AUDIENCE PERCEPTION ON IMPRINTED LOGO AS A TOOL, FOR BELOW- THE - LINE MEDIUM OF ADVERTISEMENT OF POLYTECHNICS IN NIGERIA (A STUDY OF UNDERGRADUATES IN ABRAHAM ADESANYA POLYTECHNIC, IJEBU IGBO OGUN STATE)

AWOJODUN FATAI FITKAYOMI2023-09-222023-09-222022-10-10https://teras.ng/api/asset/document/6f348d5e-64f0-43a3-9b5a-e3b8396b8228https://teras.ng/catalog-item/66e76405-56b7-4141-a42e-14e17810d3e2http://dspace.teras-network.net:4000/handle/123456789/37968The major aim of this study is to examine audience perception on imprinted logo as a tool for below-the-line medium of advertisement.AUDIENCE PERCEPTION ON IMPRINTED LOGO AS A TOOL, FOR BELOW- THE - LINE MEDIUM OF ADVERTISEMENT OF POLYTECHNICS IN NIGERIA (A STUDY OF UNDERGRADUATES IN ABRAHAM ADESANYA POLYTECHNIC, IJEBU IGBO OGUN STATE)Undergraduate Theses