AUDIENCE PERCEPTION ON IMPRINTED LOGO AS A TOOL, FOR BELOW- THE - LINE MEDIUM OF ADVERTISEMENT OF POLYTECHNICS IN NIGERIA (A STUDY OF UNDERGRADUATES IN ABRAHAM ADESANYA POLYTECHNIC, IJEBU IGBO OGUN STATE)
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Date
0459-02-01
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Publisher
Abraham Adesanya Polytechnic Ijebu Igbo
Abstract
Advertising may be categorized in a variety of ways, including by style, target audience, geographical scope, medium or purpose.