The importance of economic recession on marketing of consumer Production: [A case study of nestle foods Nigeria plc Lagos].
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Date
2003-10-10
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Publisher
Adekunle Ajasin University Akungba
Abstract
The economic recession in Nigeria and finally the effect of the economic
recession on beverage Industries.
The economic recession has been known to be the period of slowdown in the growth, a decline in demand, rise in inventories, low utilization of a capacity and a rise in unemployment this period gives the economy a lot of vices. The study is divided into five chapters and each chapter are elaborated at length to give or in depth to the study. The chapters are described below.
Chapter one comprises of the introduction, background to the study,
statement of the problems, objectives of the study, significance, scope, limitation, of the study and definition of key terms.