EXPLORING THE ARCHITECTURAL QUALITIES OF SHOPPING MALLS AND TRADITIONAL MARKETS IN THE DESIGN OF A HYBRID MARKET IN EKO ATLANTIC CITY, LAGOS, NIGERIA
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Date
2019-08-16
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Ahmadu Bello University Zaria
Abstract
This study highlightsthe mutual architectural qualities existent in both traditional markets
and shopping malls to determine which of these is considered among patrons as important
and why. This study sheds more light on why there seem to be a patronage shift from
traditional markets to malls as indicated in literature; and which of these architectural
qualities attributed to each is considered as a cause of such traction in Lagos State,
Nigeria. Quantitative and qualitative analysis through structured questionnaire and
behavioural mapping were used respectively, 58 questionnaires were analysed using
SPSS v. 21 for means, standard deviations and ratings. It indicated that “hustle and bustle”
(30.6%) and “ambience” (25.6%) were presently the key incentives for visiting both
traditional markets and shopping malls respectively. Results were rated on a Likert scale
of 1 to 5, which showed that proper drainage (4.60) and waste disposal (4.52) were two
most important qualities for the success of traditional markets, while the presence of
adequate parking areas (4.60) and obvious ingress/egress (4.52) were opined for malls.
Further results implied that traditional markets (in Lagos) are still patronized not
necessarily for the goods they afford, rather for the buzzling nature. While for shopping
malls, the ambience characterized by its orderly organization is an attraction to patrons.
This implies that patrons in Lagos are bipolar in their patronage; that they satisfy their
polemical desires by maintaining patronage of both. In addition, in order to maximize the
successes of both shopping malls and traditional markets the above lacking architectural
qualities should be given paramount consideration than any other in the design of a hybrid