ASSESSMENT OF THE IMPACT OF PRODUCT PLANNING AND DEVELOPMENT ON COMPANIES PROFITABILITY
| dc.contributor.author | Abbas AMORLEY | en |
| dc.creator | Abbas AMORLEY | en |
| dc.date.accessioned | 2023-09-21T19:39:58Z | |
| dc.date.available | 2023-09-21T19:39:58Z | |
| dc.date.issued | 2013-01-26 | en |
| dc.description.abstract | The objective of the study is to see how the knowledge of product planning and development would be used as an influential strategy for increasing profitability. The study made use of both primary and secondary sources of data to obtain information, for the primary sources, questionnaire method was used, while for the secondary data, the use of text books and journals was adopted. It was found out that product planning and development affect the profitability of companies, also PAN industries strongly embark on consumer orientation marketing and it continuously gives priority to customer interest before planning its product, low profit margin of PAN is as a result of increase in overhead cost and conveyance cost. This is as result of the fact that the company only engaged in assembly and not production, it was recommended that the pricing policy of the company should be competitive. This should be achieved by producing a low price models that will take into account the level of Nigerian economy, In order to attract more customers to the firm, after sales services, price discount, guaranty and warranty should be introduced, Management should create a company/customers forum so that the problems that are likely to arise could be discussed and iron out. The company should also introduce a toll free telephone line that will be dedicated to inquiries about the company and its product | en |
| dc.identifier.uri | https://teras.ng/api/asset/document/2e5759ac-1307-4b65-b95f-8252f558cd8e | en |
| dc.identifier.uri | https://teras.ng/catalog-item/48107556-e950-4b6d-bb21-966b5cb45a69 | en |
| dc.identifier.uri | http://dspace.teras-network.net:4000/handle/123456789/13405 | |
| dc.publisher | Ahmadu Bello University Zaria | en |
| dc.title | ASSESSMENT OF THE IMPACT OF PRODUCT PLANNING AND DEVELOPMENT ON COMPANIES PROFITABILITY | en |
| dc.type | Research Theses | en |
| thesis.degree.level | Masters | en |
| thesis.matric.number | G10BAMP8002 | en |