ADVERTISEMENT AND ITS EFFECT ON SALES IN A BUSINESS ORGANIZATION (A STUDY OF AIRTEL OFFICE MINNA NIGER STATE)
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Date
2018-11-11
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Niger State College Of Education Minna
Abstract
Advertising has become a powerful communication tool in passing message about the products and services of both customers and potentials customers. When there is adequate awareness through advertising, high patronage
will be achieved, which will result to an increase in sales volume, productivity and profit level of the organizations.