AUDIENCE PERCEPTION ON IMPRINTED LOGO AS A TOOL, FOR BELOW- THE - LINE MEDIUM OF ADVERTISEMENT OF POLYTECHNICS IN NIGERIA (A STUDY OF UNDERGRADUATES IN ABRAHAM ADESANYA POLYTECHNIC, IJEBU IGBO OGUN STATE)
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Date
2022-10-10
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Publisher
Abraham Adesanya Polytechnic Ijebu Igbo
Abstract
The major aim of this study is to examine audience perception on imprinted logo as a tool for below-the-line medium of advertisement.