(Jigawa State Polytechnic Dutse, 2021-03-09) ABDULLAHI ABUBAKAR MOHAMMED; ABDULLAHI ABUBAKAR MOHAMMED
This project is on the influence of packing in the marketing of products. A case study of Unilever plc, kano office. The study is on the influence of packaging in the marketing of products, the work focuses mainly on how packaging performs as important role in the marketing and encouraging or even sometimes discouraging the consumer from buying a product, especially at the point of sale or at the time when a consumer is choosing from among different brands of similar products type.